SEO and Copywriting Masterclass: writing, designing, and technical tips to make your blog go viral.

SEO WORKFLOW PROCESS, ADRI FERREIRO AVATAR’S ILLUSTRACIÓN: MARCELO PEREZ

Why should you be creative, technical, and also Human when you write a Blog Post?

Table of content

BLOGGING DIAGRAM

1) The Voice brand and Tone job > the human aspect > focus on your brand

The value of “Brand Voice” and “Brand Tone” defines your personality, makes you more human, and guides your content strategy.

Why is Tone so important?

TONE HIERARCHY STYLE GUIDE

And what’s more about quality content? What can I do to improve copywriting?

2) The User Experience Design Job > the creative job > focus on the user

Blogging is also about designing

The user is not sitting down, paying individual attention to your blog, that’s why we must do our best to make it easy for them to read. Tha’s why you must work on your article’s structure to improve the user experience.

THE INVERTED PYRAMID

First tip: use of Inverted Pyramid Style of Writing to be clear and consistent:

Also… to improve the user experience:

Have you heard about the Bucket Brigades?

Intro bucket brigades:

Content body bucket brigades:

Conclusion bucket brigades:

And what about Call To Actions?

CALL TO ACTION OPTIONS

3) SEO Technical work > the technical job > focus on Google

What does Google care about your website?

GOOGLE SEARCH ENGINE PROCESS

To begin with the technical job, what does SEO mean?

There are 2 different ways of working on SEO: White Hat and Black Hat

There are 2 different types of SEO: On-page and Off-page

Which one is the most important?

ON-PAGE SEO VS. OFF-PAGE SEO

On-Page SEO VERSUS Off-Page SEO

Let’s dig into specific detail of the technical SEO tasks:

IDEAL CONTENT LENGTH FOR MAXIMAZING BLOG POST SHARES
LONG-FORM CONTENT GENERATES MORE BACKLINKS

So, let’s a recap:

So, let’s a recap:

10 Effective SEO Techniques to Drive Organic Traffic in 2020:

And what about the best SEO tools?

References and Sources:

UX designer, Copywriter and Content Strategist 👉🏼 I help companies generate leads and sales through the creation of digital content.